We live in a culture of narcissism which values self-praise, self-love, and self-absorption. This author shows how one can practice evangelism in this culture, seeking to turn people from singing their own praises to singing about Christ.
The self-love Jesus had in mind when He said, "Love your neighbor as yourself", was not a command to love yourself. He used the reality of self-love, and made it the measure of neighbor love. Is it important that we have self-love?