In this article McGrath argues for the importance of apologetics in contemporary mission to a post-modern world. He also raises concerns about the weakness of much modern evangelical apologetics. Making use of the apostles’ speeches in Acts he highlights the importance of knowing our audience before showing the importance of theology in apologetics. He makes a strong appeal for a more holistic view of apologetics which is not limited simply to rational arguments but appeals to the imagination and the attractiveness of the gospel.