This chapter wants to correct a too-narrow focus on motivations for sanctification. DeYoung believes that preachers and counsellors are too limited in the tools available to encourage biblical holiness. He feels that commands, gratitude, and duties are unhelpful on their own. Believers are motivated in different ways. He illustrates from Colossians 3 that there is a wide array of motivations for holiness. There are imperatives, union with Christ, and warnings against the wrath of God.